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Why "knack"?

A lot of us have more time on our hands than usual at the moment, which (although it can be a mixed blessing) can mean more time to learn and try new things. This week, we’ve been finding out about the origins of “knack”…


At some point, we’ll tell the story of how we went from meeting almost 3 years ago at something best described as “social work summer camp” to launching a craft subscription box. But that’s a post for another day – plus we’re still trying to work out quite how that happened ourselves! What we’re thinking about today is: why knack is called knack, and what “knack” means.


What's in a name?


The first question is simple – our CEO Jan suggested the name knack before we had even really settled on what we were making, and it just felt right. Having been unable to continue with the face to face social activities we had been focusing on in South London due to the coronavirus outbreak, we were toying with different ideas of how we could best move more online to keep giving people fun and relaxed ways to try something new and connect over a shared interest. The idea to tie in an online interactive craft workshop with a subscription box took shape under the name knack, helped by the fact that whenever we told friends about our new idea, while views on the concept itself were mixed, everyone agreed “great name!”.


A couple of people pointed out that we’d be sharing the name with a popular video game, but we felt this shouldn’t cause too much confusion, and doesn’t seem to have been an issue so far.


Coloured name gift cards