This is a guest post by Sabinna Rachimova, founder of SABINNA.
I founded the ethical womenswear brand SABINNA in 2015, after I graduated from Central Saint Martins with a degree in Fashion Design and Marketing. My goal was to create a brand that challenged the status quo and redefined what sustainable fashion can and should look like without compromising the aesthetic of the garment.
I wanted to create womenswear that puts the focus on the maker, encourages customers to learn more about consciousness and shows that empowering clothes can be colourful and fun.
It was obvious to me from the beginning that handcraft would play a key role in my brand as it’s something that has always been incredibly important to me.
My grandmother was the one who taught me how to crochet as a young girl and through that I learned the value of making things by hand and the importance of honouring the manufacturer. I spent many days during my childhood crocheting and creating clothes and accessories by hand so I truly understand the process and how much work goes into it behind the scenes.